Make Money Online – Getting More Visitors

A website is nothing more than a billboard in the dessert unless you have a strategy for driving traffic.

Driving traffic is easier than you think but it does require some thinking and work.

ASSUMPTION: You are offering something people are already looking for; you are converting visitors into buyers and you are ready to drive more traffic.

Here are three ways of driving traffic:

1. Buy Traffic
2. Borrow Traffic
3. Build Traffic

1. Buy Traffic – is essentially advertising.  You can purchase banners, pay per click ads, pay per action ads, banner ads, ezine ads, classified, and a whole host of others types of advertising.

2. Borrow Traffic – is leveraging other peoples traffic.

3. Build Traffic – through SEO and SMO you can build traffic through search engines.  There are several components to this and a well thought out strategy is worth while!

To build traffic you have to look at both the on-page and off-page strategies.  SEO – Search Engine Optimization is one of the fundamentals for getting found.  It doesn’t carry a lot of weight but you have the foundation.

Off-page optimization includes backlinks, social media, articles, videos, blogs, social bookmarking, etc.  Putting together a strategy that will give you the best return for your efforts will save you a lot of time in the long run.

Back to blogs next post. They are a critical piece of the strategy.

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Linda
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