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« Previous EntriesNew FTC Rules – Are You Exposed?
Wednesday, October 21st, 2009******************************************
These are the biggest changes in the FTC rules
about advertising since 1980.
******************************************
Starting December 1st, there are major changes in the FTC rules
about advertising.
You need to know about them and how they affect your business.
Just some of the implications:
1. You can now throw out just about every online marketing course
because they are effectively out-of-date.
2. If you sell products or services or are in affiliate marketing
you will have to re-write your copy.
Join me and my business partner, Karen Brunet of ESS Dream Team,
as we discuss the new FTC rules just announced a
couple of weeks ago.
Learn what you – as a business owner, product or service provider,
or affiliate marketer – can do NOW to be prepared so you
stay off the FTC’s radar screen.
If you’ve been confused about whether or not the new FTC rules
apply to you, you don’t want to miss this FREE call.
You can sign up for the teleseminar here:
http://www.essdreamteam.com/ftc.php
Helping You Define Your Roadmap to Success,
Linda
Mistakes to Avoid with PLR
Wednesday, August 12th, 2009If you are using PLR to build your credibilityand make money online make sure your avoid these mistakes:
- Unique – If you use PLR, you have to take the time to make the content unique. 90% of the people who use PLR are lazy and just use the content as is – BIG MISTAKE!
- Legitimate – A lot of PLR out there has been researched by outsourcer who is clueless to whether the content is correct.
- Keywords – if the PLR is focused on the wrong keywords the content will not help your business.
- Robots – some PLR is written for robots and not for human readers. If you combine Mistake #1 and #4 you have a website that just looks spammy and will NOT provide credibility!
Here is how I avoid these mistakes:
- Only buy quality PLR from trusted sources
Although I know and understand how to make money online and have written a lot myself, I buy IM PLR to make my job easier.
BUT
I only buy IM PLR from a few trusted sources. For example, Jimmy D Brown is a trusted Internet Marketer! I just bought his Prime PLR and the content meets all my criteria:* Quality Content
* Legitimate Content – produces results
* Not written for robots
Check out quality PLR here.
Helping you defind your roadmap to Success,
Linda
How to create “instant” credibility…
Wednesday, August 12th, 2009If you want to make money on the Internet you need to offer credible solutions to problems.
To become a recognized expert in a niche you need to produce
quality content. You need more than just one article or a few blog
posts. 
You need a lot of evidence (content) that shows you have answers!
If you are a prolific writer then this shouldn’t be a problem.
But if you are like me, creating content is a challenge!
I have developed several techniques over the years to producing
tons of content:
TECHNIQUE #1
* outline steps or how to
* then I add a few details to each step
* since I can talk easier than write, I will talk from this
outline and record the audio
* I will then transcript the audio and now I have content!
TECHNIQUE #2
* I keep an eye out for quality PLR from a trusted source
(I only purchase high quality PLR that I would be proud to stand
behind – Jimmy D Brown – I just bought his latest PLR package and it is quite good!)
* I look for ways to repurpose the content so it doesn’t look like
the original PLR
For instance, if there are a set of articles, I turn them into
a report or a video series. If there are a set of videos, I will
turn the content into a pdf.
There is great danger in using PLR! Make sure you avoid the mistakes I’ll reveal in my next post.
Helping You Define Your Roadmap to Success,
Linda
PLR vs. Ghostwriting: Which is Better?
Thursday, August 21st, 2008Private Label Rights (PLR) articles and ghostwritten articles
are both options when you need web content. Each is unique in its
qualities and each has its drawbacks.
So, when you need content, which should you choose? Let’s analyze both options to find out which option is right for you.
Ghostwritten Articles
Ghostwritten articles are written just for your use. You own the article and can do whatever you’d like to with it.
Pros:
1. The article is unique to you and you do not share the content with anyone else.
Cons:
1. Ghostwritten articles are quite a bit more expensive per article than PLR packages.
2. You have the responsibility of finding a good writer.
3. The quality can be questionable.
4. You need to check your articles to make sure your ghostwriter isn’t stealing content. Unfortunately that does happen.
PLR Articles
PLR articles are prewritten articles that are sold in packages, or as part of a monthly membership.
Pros:
1. PLR articles are much more affordable than ghostwritten ones.
2. The content is ready, so you don’t have to wait for a ghostwriter to become available or find a ghostwriter who is available.
Cons:
1. The content is not unique. You share the articles with the other people who purchased the package or membership.
2. You can’t submit the PLR articles to article directories.
3. The quality can be questionable.
4. You have to find PLR packages in your niche – or hope that the membership you signed up for sends you ones that you can use.
How can you even the odds between the two? Find a quality PLR
service that allows you choose your topics. If the articles are well
written, and their distribution is limited, it’s almost as good as
getting ghostwritten content just for you. That way, you get the best
of both worlds – quality content at a great price.
Author Resource -
Nicole Dean welcomes you to check out the articles at EasyPLR.com – where you’ll find high-quality PLR articles on niches sold in very limited quantities.