My Internet Tutor Newsletter

1. How Search Engines Work

I know what you are thinking, "Why do I care about HOW search
engines work?" And I admit that I don't often think about it or
quite frankly care to understand all the grisly details.

BUT if you are using organic search marketing or Adsense or
Adwords, it is very important to understand the basic principles
that drive the Google search engine.

There are three main parts to Google: Googlebot, The Indexer, and
the Query Processor. Each of these three parts is crucial to online
businesses, believe it or not. Let's take a look at each of these
Google elements to see how they work.

Googlebot is the search engine spider that comes to your website
and 'spider's' your pages. It isn't an actual spider.

It actually works more like a web browser by calling a server and
requesting pages, and downloading them - just as you do when you
open your web browser, type in a URL, and the page loads.

Googlebot, however, is run by numerous computers and performs this
task much faster than one user could on their home or work
computer. Googlebot also doesn't know that a website exists until a
URL is put into their Add URL form, or until they find a link to
that website on another web page.

When Googlebot visits a page, they take all the links from that
page, and put them in a queue for crawling, and just repeat this
process over and over again. Once Googlebot has found a link, and
downloaded the page, it hands that page off to the Indexer.


The Indexer stores the pages in Google's Index Database. The Index
then sorts all of the pages in its database, alphabetically, by
looking at all of the keywords on the pages. The Index does not pay
any attention to what Google calls stop words, such as is, on, or,
why, how, etc. It just pays attention to more important keyword
type words.


The Indexer, after Indexing pages, waits for the Google Query
Processor to ask it for a list of documents. A keyword is given to
the Query Processor, which in turn asks the Indexer for a list of
websites that contain that keyword.


The Indexer then supplies the Query processor with a list of the
documents, and the Query processor presents that to the user that
requested the keyword.


As you can see, each element is important to the others. It all
starts with the Googlebot finding your webpage link on another
page, or by you going to Google and using the Add form to list your
website.

2. Website Design Mistake - Graphics

Can you tell a professional graphic from that of
a novice?

I'm sure you can.
NOVICE
There's no flow.
The colors don't match.
You can't read the fonts.
Doesn't draw you in positively.

When you view a professional graphic,

All works together.
There a flow and a consistency.
Attractive.
Enhances the purpose of the site.
Delivers a message more powerful than words.

If you run a professional business, make sure you
use professional graphics.

I use http://www.SpringVisions.com



3. Quick Tips
Want Free Traffic?

Use social book marking! Social bookmarking is a great way to get
back links to your website. Try using your favorites today!

Try using this cool tool,, it's free: http://www.socialmarker.com/


Quick Tip - Website Purpose

When starting a new site, make sure you ask:

What is the purpose of my site?
What problem am I trying to solve?

4. Past issues available
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Many subscribers ask us how they can get past issues of this
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Copyright Information
Copyright 2008 WebTechEnterprises.com

You MAY reprint any of the articles in this newsletter for any
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permission. You must also include this tag line at the bottom:

Linda Joseph
http://www.MyInternetTutor.com
Showing you step by step how to start/build your Internet business!

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